growth marketing

How to build a Startup Growth Model – an introduction to growth modeling for startups

Just looking for the tools? Download here: Featured in Lenny’s Newsletter Before we begin, I’m a huge fan of what Lenny Rachitsky has built with his amazing and in depth content. A few years back I was happily surprised when I was featured in his article talking about SaaS growth metrics and tracking: https://www.lennysnewsletter.com/p/the-most-important-bottom-up-saas-69d Inspiration […]

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Going wide VS going deep

Going wide versus going deep in marketing channels

A common theme I’m seeing in the growth marketing and digital marketing space is the question of when one should go wide versus deep in marketing channels. There are a large number of folks talking about and giving advice on this topic. I won’t mention names, but unfortunately I believe much of this information is

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Simple Growth Dashboard

I’m a paid subscriber of Lenny Rachitsky’s growth marketing community. Each week he focuses on a main topic and sources inspiration for his content from his community. This week I was happily surprised when I was featured in this article talking about SaaS growth metrics and tracking: https://www.lennysnewsletter.com/p/the-most-important-bottom-up-saas-69d What I’ve seen over the years –

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Growth University – Q & A samples

During Growth University, we cover a lot of ground in how we look at growth through the lens of both time, budget, resources, and strategy. In week 1, we cover the foundations of growth – things like team structure, an intro to experimentation, how to start measuring growth, and other strategies that will keep us

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Statistical significance in A/B testing (and free calculators to help)

Ah, statistical significance! It’s something we hear a lot about, but it’s not something we’re all familiar with figuring out on our own. How do we define statistical significance? I went to google to find out how to define it succinctly. Here’s the best explanation I found: “Statistical significance helps quantify whether a result is

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