growth marketing

How to build a Startup Growth Model – an introduction to growth modeling for startups

growth marketing / By

Just looking for the tools? Download here: Featured in Lenny’s Newsletter Before we begin, I’m a huge fan of what Lenny Rachitsky has built with his amazing and in depth content. A few years back I was happily surprised when I was featured in his article talking about SaaS growth metrics and tracking: https://www.lennysnewsletter.com/p/the-most-important-bottom-up-saas-69d Inspiration …

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Don’t fall for channel FOMO

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I wanted to dig into a concept I half-jokingly made up that I’m calling “channel FOMO.” What is channel FOMO, you might ask? It’s the feeling that you as a marketer or startup need to be present in every…single…channel…and especially in the emerging channels like TikTok.  Now, I often talk about how startup marketers can sometimes …

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Going wide VS going deep

Going wide versus going deep in marketing channels

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A common theme I’m seeing in the growth marketing and digital marketing space is the question of when one should go wide versus deep in marketing channels. There are a large number of folks talking about and giving advice on this topic. I won’t mention names, but unfortunately I believe much of this information is …

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Simple Growth Dashboard

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I’m a paid subscriber of Lenny Rachitsky’s growth marketing community. Each week he focuses on a main topic and sources inspiration for his content from his community. This week I was happily surprised when I was featured in this article talking about SaaS growth metrics and tracking: https://www.lennysnewsletter.com/p/the-most-important-bottom-up-saas-69d What I’ve seen over the years – …

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Cost vs Intent in digital marketing channels

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When running performance marketing campaigns it’s often hard to decide where to start. One way I like to look at this challenge is to use what I call the “cost / intent” matrix. The lower cost channels usually drive lower intent based audiences, meaning you can drive a lot of volume but it’s less likely …

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Growth University – Q & A samples

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During Growth University, we cover a lot of ground in how we look at growth through the lens of both time, budget, resources, and strategy. In week 1, we cover the foundations of growth – things like team structure, an intro to experimentation, how to start measuring growth, and other strategies that will keep us …

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Statistical significance in A/B testing (and free calculators to help)

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Ah, statistical significance! It’s something we hear a lot about, but it’s not something we’re all familiar with figuring out on our own. How do we define statistical significance? I went to google to find out how to define it succinctly. Here’s the best explanation I found: “Statistical significance helps quantify whether a result is …

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