Startup positioning using the ICP Problem-Solution-Offer Matrix When it comes to growth marketing, one of the biggest challenges founders face is ensuring that their messaging resonates with their Ideal Customer Profile (ICP). Without clear positioning, startups risk confusing potential customers and missing out on valuable opportunities. In this post, I’ll walk through the Growth Minded …
Introduction Navigating the early stages of a startup can be exhilarating yet daunting. Every decision and strategy can significantly impact your business’s trajectory. The focus early on needs to be on market and customer validation, but so many founders try to skip this step of company building and move right into building products. In this …
From market validation to traction: how to gain early stage startup success Read More »
Just looking for the tools? Download here: Featured in Lenny’s Newsletter Before we begin, I’m a huge fan of what Lenny Rachitsky has built with his amazing and in depth content. A few years back I was happily surprised when I was featured in his article talking about SaaS growth metrics and tracking: https://www.lennysnewsletter.com/p/the-most-important-bottom-up-saas-69d Inspiration …
How to build a Startup Growth Model – an introduction to growth modeling for startups Read More »
Product market fit is one of the most talked about but least understood aspects of early stage startup growth. It’s a favorite subject among angel investors and founders alike and or good reason – it often points to the first major inflection point of a startup – the potential to scale. In my experience working …
In this podcast I interviewed Angela Ferrante. Angela is the founder at Laudable – a startup that helps B2B companies remotely capture high quality video in the form of customer testimonials that drive growth through social proof. We discuss topics such as: The state of marketing going into 2021 The race to try to capture attention, and …
Brand authenticity, the future of marketing in 2021, and more Read More »
With the release of iOS 14, Apple is taking a big step towards granular user privacy – and a huge potential bite out of marketer’s efficiency for certain types of campaigns. They are rolling out an update – named IDFA, or, Identifier for Advertisers – that will greatly change how marketers can reach users on …
Apple IDFA is coming soon – what marketers need to know Read More »
When should start focusing on growth? When is it too early, or too late? Listen below for my thoughts! Transcription
I wanted to dig into a concept I half-jokingly made up that I’m calling “channel FOMO.” What is channel FOMO, you might ask? It’s the feeling that you as a marketer or startup need to be present in every…single…channel…and especially in the emerging channels like TikTok. Now, I often talk about how startup marketers can sometimes …
In this conversation with Xenia Muntean from Planable, we do a deep dive on content marketing & SEO, as well as talk about how Xenia built up Planable from idea to scale. She walks us through the strategies and tactics that Planable is using to reach new users, and how they are approach leveraging resources, …
Content marketing, SEO, & starting from scratch with Xenia Muntean of Planable Read More »
Part of the challenge or working in a field like Growth Marketing is that there is often a lot of focus on customer acquisition (and for good reason), but some of the more nuanced aspects of growth get a lot less coverage in blogs and other public forums. One of those topics is around retention …
