Don’t fall for channel FOMO
I wanted to dig into a concept I half-jokingly made up that I'm calling "channel FOMO." What is channel FOMO, you might ask? It's the feeling that you as a
Category
growth marketing
NRR and GRR – no, we’re not talking dogs here
Part of the challenge or working in a field like Growth Marketing is that there is often a lot of focus on customer acquisition (and for good reason), but some
Going wide versus going deep in marketing channels
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A common theme I'm seeing in the growth marketing and digital marketing space is the question
Founder University – Finding and owning your initial acquisition channels
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Simple Growth Dashboard
I'm a paid subscriber of Lenny Rachitsky's growth marketing community. Each week he focuses on a main topic and sources inspiration for his content from his community. This week I
Cost vs Intent in digital marketing channels
When running performance marketing campaigns it's often hard to decide where to start. One way I like to look at this challenge is to use what I call the "cost
Growth University – Q & A samples
During Growth University, we cover a lot of ground in how we look at growth through the lens of both time, budget, resources, and strategy. In week 1, we cover
Statistical significance in A/B testing (and free calculators to help)
Ah, statistical significance! It's something we hear a lot about, but it's not something we're all familiar with figuring out on our own.
How do we define statistical significance? I
Building a financial model for your startup
This post is part of the Growth University curriculum and has been condensed from the original video based format.
Core components of a growth framework
There are three main components to
Product & Growth Summit 2020 – Why Nobody Cares About Your Features
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