March 14, 20200Comments

How to Leverage High Intent Search Traffic for Effective Paid Acquisition

https://youtu.be/waZkah3k5K4 This video is part of the Mastering Growth Curriculum - visit the course to learn more and to enroll! I'm going to walk you through how to actually come up with

by Craig Zingerline

growth marketing

performance marketing

February 19, 20200Comments

Ad Testing Matrix

Overview When running paid acquisition, it's easy to fall into content and headline production and analysis mode. That is - when you're running ads, you create a handful of taglines that

February 8, 20200Comments

Product Led Growth: How high growth startups leverage experimentation to prioritize their product roadmap (video)

Product Led Growth is all the rage in 2020. But growth doesn't come from just having good products, it comes from a relentless focus on building the right thing at

by Craig Zingerline

growth marketing

performance marketing

February 5, 20200Comments

Getting Started with Acquisition Channels

This guide shows you how to think about your acquisition channels so that you can find your target users and/or customers. We’ll walk through the major channels, how to find

by Craig Zingerline

growth marketing

product management

January 15, 20200Comments

5 Rules for Building Features and Products

Building features and products is hard, but it's even harder to attract and retain an audience. Use these 5 quick rules when thinking about feature and product development, and ensure

January 9, 20200Comments

Composition of Growth Teams & Key Players

Composition of growth teams varies by company. Some have dedicated teams of people whose main focus is on growth metrics. Others pull together a growth team from key players across

January 5, 20200Comments

Why do startups fail?

It's a well known fact in the startup and investing space that most startups fail. Why does this happen? In this post, I'll outline a few reasons why startups fail,

by Craig Zingerline

growth marketing

January 3, 20200Comments

How Votion Leverages Customer Referral Loops to Grow Their B2b Platform

Company Overview Votion is an enterprise SaaS platform that enables marketers and brands to drive audience engagement and drive lead generation through their digital Bracket marketing platform. The company was founded by

by Craig Zingerline

growth marketing

performance marketing

December 28, 20190Comments

How do B2B SaaS companies improve their performance marketing?

I was recently talking to a founder of a B2B SaaS platform who asked me how B2B SaaS companies like theirs can improve their performance marketing. The person whom I

by Craig Zingerline

growth marketing

December 3, 20190Comments

5 tips for turning your commute into a content production machine

When I started the pocketnote.co blog, I had a full time job with a very long commute. I was trying to produce content - and failing - because I was too

by Craig Zingerline

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