January 15, 20200Comments

5 Rules for Building Features and Products

Building features and products is hard, but it's even harder to attract and retain an audience. Use these 5 quick rules when thinking about feature and product development, and ensure

by Craig Zingerline

growth marketing

product management

startups

January 9, 20200Comments

Composition of Growth Teams & Key Players

Composition of growth teams varies by company. Some have dedicated teams of people whose main focus is on growth metrics. Others pull together a growth team from key players across

January 5, 20200Comments

Why do startups fail?

It's a well known fact in the startup and investing space that most startups fail. Why does this happen? In this post, I'll outline a few reasons why startups fail,

by Craig Zingerline

growth marketing

January 3, 20200Comments

How Votion Leverages Customer Referral Loops to Grow Their B2b Platform

Company Overview Votion is an enterprise SaaS platform that enables marketers and brands to drive audience engagement and drive lead generation through their digital Bracket marketing platform. The company was founded by

by Craig Zingerline

growth marketing

performance marketing

December 28, 20190Comments

How do B2B SaaS companies improve their performance marketing?

I was recently talking to a founder of a B2B SaaS platform who asked me how B2B SaaS companies like theirs can improve their performance marketing. The person whom I

by Craig Zingerline

growth marketing

December 3, 20190Comments

5 tips for turning your commute into a content production machine

When I started the pocketnote.co blog, I had a full time job with a very long commute. I was trying to produce content - and failing - because I was too

by Craig Zingerline

growth marketing

September 14, 20190Comments

Digital marketing is critical for your company success – here’s why

Digital marketing is critical. Most of us know that, but do we know why? Why is it that some companies grow quickly and for a very long time while others

by Craig Zingerline

growth marketing

September 14, 20190Comments

Growth Interview Questions – some starting points

Growth Interview Questions - some starting ideas to get you in the right mindset to ask tough but reasonable questions.

by Craig Zingerline

growth marketing

product management

September 11, 20190Comments

How to leverage customer input for driving product and growth

I had the great opportunity to go on This Week In Startups with Jason Calacanis a few years back and talked about opening dialogs with customers, and using those inputs

by Craig Zingerline