October 28, 20200Comments

Going wide versus going deep in marketing channels

Note: to receive blog posts and other growth updates by email, please sign up here. A common theme I'm seeing in the growth marketing and digital marketing space is the question

by Craig Zingerline

growth marketing

Presentations

October 26, 20200Comments

Founder University – Finding and owning your initial acquisition channels

If you'd like the slides from my Founder University talk, please fill out the form below and they'll be auto-emailed to you in PDF format. Thanks!

by Craig Zingerline

growth marketing

product management

October 20, 20200Comments

Simple Growth Dashboard

I'm a paid subscriber of Lenny Rachitsky's growth marketing community. Each week he focuses on a main topic and sources inspiration for his content from his community. This week I

September 8, 20200Comments

Growth University – Q & A samples

During Growth University, we cover a lot of ground in how we look at growth through the lens of both time, budget, resources, and strategy. In week 1, we cover

by Craig Zingerline

Experimentation

growth marketing

September 4, 20200Comments

Statistical significance in A/B testing (and free calculators to help)

Ah, statistical significance! It's something we hear a lot about, but it's not something we're all familiar with figuring out on our own. How do we define statistical significance? I

by Craig Zingerline

growth marketing

growth university

September 2, 20200Comments

Building a financial model for your startup

This post is part of the Growth University curriculum and has been condensed from the original video based format. Core components of a growth framework There are three main components to

by Craig Zingerline

growth marketing

product management

August 8, 20200Comments

Product & Growth Summit 2020 – Why Nobody Cares About Your Features

Thank you for joining my session! If you liked the content today, you may love Growth University - next cohort starts in late September! Apply below, and use the code

by Craig Zingerline

growth marketing

performance marketing

March 14, 20200Comments

How to Leverage High Intent Search Traffic for Effective Paid Acquisition

https://youtu.be/waZkah3k5K4 This video is part of the Mastering Growth Curriculum - visit the course to learn more and to enroll! I'm going to walk you through how to actually come up with

by Craig Zingerline

growth marketing

performance marketing

February 19, 20200Comments

Ad Testing Matrix

Overview When running paid acquisition, it's easy to fall into content and headline production and analysis mode. That is - when you're running ads, you create a handful of taglines that

February 8, 20200Comments

Product Led Growth: How high growth startups leverage experimentation to prioritize their product roadmap (video)

Product Led Growth is all the rage in 2020. But growth doesn't come from just having good products, it comes from a relentless focus on building the right thing at

by Craig Zingerline

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