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growth marketing

Growth Minded
growth marketing
performance marketing
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Don’t fall for channel FOMO

I wanted to dig into a concept I half-jokingly made up that I'm calling "channel FOMO." What is channel FOMO, you might ask? It's the feeling that you as a
Growth Minded
growth marketing
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NRR and GRR – no, we’re not talking dogs here

Part of the challenge or working in a field like Growth Marketing is that there is often a lot of focus on customer acquisition (and for good reason), but some
Going wide VS going deep
Experimentation
growth marketing
performance marketing
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Going wide versus going deep in marketing channels

Note: to receive blog posts and other growth updates by email, please sign up here. A common theme I'm seeing in the growth marketing and digital marketing space is the question
Growth Minded
growth marketing
Presentations
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Founder University – Finding and owning your initial acquisition channels

If you'd like the slides from my Founder University talk, please fill out the form below and they'll be auto-emailed to you in PDF format. Thanks!
Growth Minded
growth marketing
product management
2Comments

Simple Growth Dashboard

I'm a paid subscriber of Lenny Rachitsky's growth marketing community. Each week he focuses on a main topic and sources inspiration for his content from his community. This week I
Growth Minded
growth marketing
performance marketing
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Cost vs Intent in digital marketing channels

When running performance marketing campaigns it's often hard to decide where to start. One way I like to look at this challenge is to use what I call the "cost
Growth Minded
Experimentation
growth marketing
Growth Q&A
growth university
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Growth University – Q & A samples

During Growth University, we cover a lot of ground in how we look at growth through the lens of both time, budget, resources, and strategy. In week 1, we cover
Experimentation
growth marketing
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Statistical significance in A/B testing (and free calculators to help)

Ah, statistical significance! It's something we hear a lot about, but it's not something we're all familiar with figuring out on our own. How do we define statistical significance? I
Growth Minded
growth marketing
growth university
0Comments

Building a financial model for your startup

This post is part of the Growth University curriculum and has been condensed from the original video based format. Core components of a growth framework There are three main components to
Growth Minded
growth marketing
product management
0Comments

Product & Growth Summit 2020 – Why Nobody Cares About Your Features

Thank you for joining my session! If you liked the content today, you may love Growth University - next cohort starts in late September! Apply below, and use the code
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