I wanted to dig into a concept I half-jokingly made up that I'm calling "channel FOMO." What is channel FOMO, you might ask? It's the feeling that you as a
Part of the challenge or working in a field like Growth Marketing is that there is often a lot of focus on customer acquisition (and for good reason), but some
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A common theme I'm seeing in the growth marketing and digital marketing space is the question
I'm a paid subscriber of Lenny Rachitsky's growth marketing community. Each week he focuses on a main topic and sources inspiration for his content from his community. This week I
When running performance marketing campaigns it's often hard to decide where to start. One way I like to look at this challenge is to use what I call the "cost
During Growth University, we cover a lot of ground in how we look at growth through the lens of both time, budget, resources, and strategy. In week 1, we cover
Ah, statistical significance! It's something we hear a lot about, but it's not something we're all familiar with figuring out on our own.
How do we define statistical significance? I
This post is part of the Growth University curriculum and has been condensed from the original video based format.
Core components of a growth framework
There are three main components to
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