Frameworks & Downloads

• I run the Mastering Growth Series – an online curriculum for becoming a growth expert. Check out a free module here.
• Download my growth test template framework and learn how to run a proper experiment.
• Clone my simple growth test tracking framework (google sheets)

Presentations, Talks, Interviews

• Product Led Summit: Product Led Growth: How high growth startups leverage experimentation to prioritize their product roadmap (video)
• Video presentation for GrowthMentor Summit: How to Become a Kickass Growth Product Manager
  
• Interview with Diginomica – The changing role of marketing in startups – reflections and insights from startup pro Craig Zingerline (Oct. ‘19)
• Podcast with Diginomica – The changing role of marketing in startups (Oct. ‘19)
• How to become an amazing Growth Product Manager (Product School Mini-Conference Oct. ‘19)
• Intro to Growth Product Management (video is also embedded below)
• Votion launching at the LAUNCH conference (pitching in front of 2000 people)
• Hacking Email – Tactical tips for increasing email lead capture & driving activation
• Clip from my appearance on This Week In Startups (Video) – Tips on “opening up a dialogue with your customers”
• Presentation on Assisted Conversions and Drip Campaigns from 2015

Growth Tests & Published Results

• Testing in the trenches: How generic vs. personalized content impacts conversion rates
• How to sequence growth tests – a simple primer for getting started
• 10 dos and don’ts for building an effective referral program

Product Resources

I run occasional product bootcamps for founders and startups. More info can be found here.

Other Resources

Free and awesome illustrations from UnDraw

pocketnote – my Q&A site featuring many posts on growth, product, starting up, and more

pocketnote is a question and answer site with a goal of helping founders and entrepreneurs find thoughtful, succinct answers to their startup questions.

Some thoughts on growth and marketing include:

• What is a growth team?

• How is marketing different from growth?

• What’s the optimal growth team comprised of?

• What are the step functions of growth marketing?

• What are some free ways to drive growth?

Categories include: Advisor, Building Products, Company Culture, Compensation & Equity, Early Stage Life, Entrepreneurship, Fundraising, Go to Market Strategy, Goofs, Growth, Hiring, Investing, Marketing and Starting Up.

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