Growth Marketing Curriculums

I run two courses:

• Growth 101 - learning Growth basics - a free course that's packed with strategies and frameworks to drive more growth.
• The Mastering Growth Series – an online curriculum for becoming a growth expert. Check out a free module here.

I have a couple other resources that will help you get organized around Growth:

• Download my growth test template framework and learn how to run a proper experiment.
• Clone my simple growth test tracking framework (google sheets)

Presentations, Talks, Interviews

• Founder University talk - coming soon!
• Be sure to check out my Growth Led Podcast - interviews with Growth, Product & Entrepreneurs 
• Product Led Summit: Product Led Growth: How high growth startups leverage experimentation to prioritize their product roadmap (video)
• Video presentation for GrowthMentor Summit: How to Become a Kickass Growth Product Manager
  
• Interview with Diginomica – The changing role of marketing in startups – reflections and insights from startup pro Craig Zingerline (Oct. ‘19)
• Podcast with Diginomica – The changing role of marketing in startups (Oct. ‘19)
• How to become an amazing Growth Product Manager (Product School Mini-Conference Oct. ‘19)
• Intro to Growth Product Management (video is also embedded below)
• Votion launching at the LAUNCH conference (pitching in front of 2000 people)
• Hacking Email – Tactical tips for increasing email lead capture & driving activation
• Clip from my appearance on This Week In Startups (Video) – Tips on “opening up a dialogue with your customers”
• Presentation on Assisted Conversions and Drip Campaigns from 2015

Growth Tests & Published Results

• Testing in the trenches: How generic vs. personalized content impacts conversion rates
• How to sequence growth tests – a simple primer for getting started
• 10 dos and don’ts for building an effective referral program

Product Resources

I run occasional product bootcamps for founders and startups. More info can be found here.

Other Resources

pocketnote – my Q&A site featuring many posts on growth, product, starting up, and more

Free and awesome illustrations from UnDraw

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