October 28, 20200Comments

Going wide versus going deep in marketing channels

Note: to receive blog posts and other growth updates by email, please sign up here. A common theme I'm seeing in the growth marketing and digital marketing space is the question

by Craig Zingerline

Experimentation

growth marketing

Growth Q&A

growth university

September 8, 20200Comments

Growth University – Q & A samples

During Growth University, we cover a lot of ground in how we look at growth through the lens of both time, budget, resources, and strategy. In week 1, we cover

by Craig Zingerline

Experimentation

growth marketing

September 4, 20200Comments

Statistical significance in A/B testing (and free calculators to help)

Ah, statistical significance! It's something we hear a lot about, but it's not something we're all familiar with figuring out on our own. How do we define statistical significance? I

by Craig Zingerline