Going wide versus going deep in marketing channels
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A common theme I'm seeing in the growth marketing and digital marketing space is the question
Category
Experimentation
Growth University – Q & A samples
During Growth University, we cover a lot of ground in how we look at growth through the lens of both time, budget, resources, and strategy. In week 1, we cover
Statistical significance in A/B testing (and free calculators to help)
Ah, statistical significance! It's something we hear a lot about, but it's not something we're all familiar with figuring out on our own.
How do we define statistical significance? I