September 8, 20200Comments

Growth University – Q & A samples

During Growth University, we cover a lot of ground in how we look at growth through the lens of both time, budget, resources, and strategy. In week 1, we cover

by Craig Zingerline

Experimentation

growth marketing

September 4, 20200Comments

Statistical significance in A/B testing (and free calculators to help)

Ah, statistical significance! It's something we hear a lot about, but it's not something we're all familiar with figuring out on our own. How do we define statistical significance? I

by Craig Zingerline