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Experimentation

Going wide VS going deep
Experimentation
growth marketing
performance marketing
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Going wide versus going deep in marketing channels

Note: to receive blog posts and other growth updates by email, please sign up here. A common theme I'm seeing in the growth marketing and digital marketing space is the question
Growth Minded
Experimentation
growth marketing
Growth Q&A
growth university
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Growth University – Q & A samples

During Growth University, we cover a lot of ground in how we look at growth through the lens of both time, budget, resources, and strategy. In week 1, we cover
Experimentation
growth marketing
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Statistical significance in A/B testing (and free calculators to help)

Ah, statistical significance! It's something we hear a lot about, but it's not something we're all familiar with figuring out on our own. How do we define statistical significance? I

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