In this podcast I interviewed Angela Ferrante. Angela is the founder at Laudable – a startup that helps B2B companies remotely capture high quality video in the form of customer testimonials that drive growth through social proof.

We discuss topics such as:

  • The state of marketing going into 2021
  • The race to try to capture attention, and the tradeoffs between content production and content distribution
  • Personal brands becoming the norm and also supporting companies
  • Brand authenticity
  • How to know what channels to market in
  • LinkedIn becoming more crowded, and what we think may happen
  • And so much more

Learn more about Laudable here.

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