In this podcast I interviewed Angela Ferrante. Angela is the founder at Laudable – a startup that helps B2B companies remotely capture high quality video in the form of customer testimonials that drive growth through social proof.
We discuss topics such as:
- The state of marketing going into 2021
- The race to try to capture attention, and the tradeoffs between content production and content distribution
- Personal brands becoming the norm and also supporting companies
- Brand authenticity
- How to know what channels to market in
- LinkedIn becoming more crowded, and what we think may happen
- And so much more