From market validation to traction: how to gain early stage startup success

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Introduction Navigating the early stages of a startup can be exhilarating yet daunting. Every decision and strategy can significantly impact your business’s trajectory. The focus early on needs to be on market and customer validation, but so many founders try to skip this step of company building and move right into building products. In this …

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How to build a Startup Growth Model – an introduction to growth modeling for startups

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Just looking for the tools? Download here: Featured in Lenny’s Newsletter Before we begin, I’m a huge fan of what Lenny Rachitsky has built with his amazing and in depth content. A few years back I was happily surprised when I was featured in his article talking about SaaS growth metrics and tracking: https://www.lennysnewsletter.com/p/the-most-important-bottom-up-saas-69d Inspiration …

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Brand authenticity, the future of marketing in 2021, and more

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In this podcast I interviewed Angela Ferrante. Angela is the founder at Laudable – a startup that helps B2B companies remotely capture high quality video in the form of customer testimonials that drive growth through social proof. We discuss topics such as: The state of marketing going into 2021 The race to try to capture attention, and …

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Apple IDFA is coming soon – what marketers need to know

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With the release of iOS 14, Apple is taking a big step towards granular user privacy – and a huge potential bite out of marketer’s efficiency for certain types of campaigns. They are rolling out an update – named IDFA, or, Identifier for Advertisers – that will greatly change how marketers can reach users on …

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Don’t fall for channel FOMO

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I wanted to dig into a concept I half-jokingly made up that I’m calling “channel FOMO.” What is channel FOMO, you might ask? It’s the feeling that you as a marketer or startup need to be present in every…single…channel…and especially in the emerging channels like TikTok.  Now, I often talk about how startup marketers can sometimes …

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Growth Led Podcast - Xenia Muntean

Content marketing, SEO, & starting from scratch with Xenia Muntean of Planable

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In this conversation with Xenia Muntean from Planable, we do a deep dive on content marketing & SEO, as well as talk about how Xenia built up Planable from idea to scale. She walks us through the strategies and tactics that Planable is using to reach new users, and how they are approach leveraging resources, …

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Going wide VS going deep

Going wide versus going deep in marketing channels

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A common theme I’m seeing in the growth marketing and digital marketing space is the question of when one should go wide versus deep in marketing channels. There are a large number of folks talking about and giving advice on this topic. I won’t mention names, but unfortunately I believe much of this information is …

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