I was recently talking to a founder of a B2B SaaS platform who asked me how B2B SaaS companies like theirs can improve their performance marketing. The person whom I spoke to was having a really hard time justifying the expense of spending money in Facebook and even Google because the time between lead to …
How do B2B SaaS companies improve their performance marketing? Read More »
When I started the pocketnote.co blog, I had a full time job with a very long commute. I was trying to produce content – and failing – because I was too busy during the day with work to do any writing, and between the commute both ways, the long and somewhat crazy day in and out …
5 tips for turning your commute into a content production machine Read More »
Digital marketing is critical. Most of us know that, but do we know why? Why is it that some companies grow quickly and for a very long time while others die a fast or slow death? What are the conditions under which companies thrive? In this post, I took a look at some published studies …
Digital marketing is critical for your company success – here’s why Read More »
Growth Interview Questions – some starting ideas to get you in the right mindset to ask tough but reasonable questions.
I had the great opportunity to go on This Week In Startups with Jason Calacanis a few years back and talked about opening dialogs with customers, and using those inputs to help your product and growth. It’s a good quick watch!
