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There are a few critical lifecycle marketing flows for email & SMS that you should consider adding to your marketing mix. While customer acquisition is critical, but once you reach early stages of product market fit, it’s likely much of your growth will come from doing more with who you acquire. This is where lifecycle […]

Introduction Navigating the early stages of a startup can be exhilarating yet daunting. Every decision and strategy can significantly impact your business’s trajectory. The focus early on needs to be on market and customer validation, but so many founders try to skip this step of company building and move right into building products. In this