This post is part of the Growth University curriculum and has been condensed from the original video based format. Core components of a growth framework There are three main components to a growth framework. The focus of this post is on the foundational elements of your model – the financial model. In future posts we’ll …
Thank you for joining my session! If you liked the content today, you may love Growth University – next cohort starts in late September! Apply below, and use the code PGS to get 10% off. Slides from talk https://bit.ly/PGS-F-SLIDES Growth 101 Course (free)
This video is part of the Mastering Growth Curriculum – visit the course to learn more and to enroll! I’m going to walk you through how to actually come up with some brand-new Performance Marketing keyword ideas based off of search traffic that people are searching for but not clicking on your website. So let …
How to Leverage High Intent Search Traffic for Effective Paid Acquisition Read More »
Overview When running paid acquisition, it’s easy to fall into content and headline production and analysis mode. That is – when you’re running ads, you create a handful of taglines that you run across channels, and hopefully tuning them as you go to prune out under performing content. It’s probably likely you are also obsessing …
Product Led Growth is all the rage in 2020. But growth doesn’t come from just having good products, it comes from a relentless focus on building the right thing at the right time for the right audience. I recently spoke at the Product Led Summit 2020 presented by the Product Led Institute on the topic …
This guide shows you how to think about your acquisition channels so that you can find your target users and/or customers. We’ll walk through the major channels, how to find ones that may be best for your company, and how to get started in the channels that you think would work best for you. Customer …
Building features and products is hard, but it’s even harder to attract and retain an audience. Use these 5 quick rules when thinking about feature and product development, and ensure you build the right thing at the right time for the right audience. Rule #1: Validate the need Rather than starting with the solution first …
Composition of growth teams varies by company. Some have dedicated teams of people whose main focus is on growth metrics. Others pull together a growth team from key players across the company, but don’t form a full time growth team at all. Yet others have a one or two people focusing on growth part time. …
It’s a well known fact in the startup and investing space that most startups fail. Why does this happen? In this post, I’ll outline a few reasons why startups fail, and will propose a few ways to help ensure your startup isn’t the next casualty. There’s been an amazing shift in the tech industry in …
Company Overview Votion is an enterprise SaaS platform that enables marketers and brands to drive audience engagement and drive lead generation through their digital Bracket marketing platform. The company was founded by Craig Zingerline & Stephen Phillips in 2015 and bootstrapped their initial growth, then went through the LAUNCH Accelerator, raised a small Angel round …
How Votion Leverages Customer Referral Loops to Grow Their B2b Platform Read More »
