Composition of growth teams varies by company. Some have dedicated teams of people whose main focus is on growth metrics. Others pull together a growth team from key players across the company, but don’t form a full time growth team at all. Yet others have a one or two people focusing on growth part time. …
It’s a well known fact in the startup and investing space that most startups fail. Why does this happen? In this post, I’ll outline a few reasons why startups fail, and will propose a few ways to help ensure your startup isn’t the next casualty. There’s been an amazing shift in the tech industry in …
Company Overview Votion is an enterprise SaaS platform that enables marketers and brands to drive audience engagement and drive lead generation through their digital Bracket marketing platform. The company was founded by Craig Zingerline & Stephen Phillips in 2015 and bootstrapped their initial growth, then went through the LAUNCH Accelerator, raised a small Angel round …
How Votion Leverages Customer Referral Loops to Grow Their B2b Platform Read More »
In this video I’ll walk you through how to become a better growth based product manager. I’ll show you some stats on what leads to startup failure, and how a growth based product roadmap can help you build a stronger business by delivering the right thing at the right time to the right audience. I’ll …
Google’s new lead generation form extensions are a brand new way for marketers to capture leads right from within google search results pages. This feature – released sometime in late 2019 – enables marketers to setup a new type of extension that can be use to capture name, email, phone number & postal code. While …
I was recently talking to a founder of a B2B SaaS platform who asked me how B2B SaaS companies like theirs can improve their performance marketing. The person whom I spoke to was having a really hard time justifying the expense of spending money in Facebook and even Google because the time between lead to …
How do B2B SaaS companies improve their performance marketing? Read More »
Imagine you are a CEO of a product company. You started out just hustling – you and your co-founder built and marketed your product yourselves. Then, you raised some money and hired a full team of engineers and a product manager, as well as a UX lead. Your product hits some sense of product-market fit, …
Why do products get bloated with features that don’t add value? Read More »
When I started the pocketnote.co blog, I had a full time job with a very long commute. I was trying to produce content – and failing – because I was too busy during the day with work to do any writing, and between the commute both ways, the long and somewhat crazy day in and out …
5 tips for turning your commute into a content production machine Read More »
Digital marketing is critical. Most of us know that, but do we know why? Why is it that some companies grow quickly and for a very long time while others die a fast or slow death? What are the conditions under which companies thrive? In this post, I took a look at some published studies …
Digital marketing is critical for your company success – here’s why Read More »
Growth Interview Questions – some starting ideas to get you in the right mindset to ask tough but reasonable questions.
