Core Services
Acquire
Paid marketing programs on Meta and Google Ads engineered to lower customer acquisition cost (CAC) and drive high-intent booking volume for multi-location fitness studios, salons, and spas. Includes creative strategy, audience segmentation, campaign buildout, and ongoing optimization.
- Average 35% reduction in CAC within 90 days
- Meta Ads, Google Ads, and retargeting across the full funnel
- Location-level campaign management for franchise and multi-unit operators
Convert
Conversion rate optimization (CRO) that audits and rebuilds the entire customer booking journey — from ad click to confirmed appointment. We redesign landing pages, intake flows, and follow-up sequences to maximize the percentage of prospects who become paying clients.
- Average 2x improvement in booking conversion rate
- Landing page design and A/B testing
- Booking flow audit and friction removal
- Lead follow-up automation and SMS/email sequences
Retain
Lifecycle and retention programs powered by automated email and SMS flows that re-engage lapsed clients, celebrate milestones, and reduce churn. Built for multi-location operators who need to protect and grow revenue from their existing client base.
- Win-back campaigns for lapsed clients
- Milestone and loyalty sequences to deepen relationships
- Churn prediction and proactive outreach
- Average 20% improvement in 90-day retention rate
Technology Products
UtilizationOS
Real-time capacity monitoring that automatically triggers targeted campaigns when utilization drops below a defined threshold. UtilizationOS keeps schedules full and revenue predictable without manual intervention — connecting your booking data to your marketing in real time.
- Live utilization dashboard across all locations
- Automated campaign triggers based on capacity thresholds
- Integrates with major booking platforms (Mindbody, Pike13, etc.)
- Typical result: 15–25% improvement in peak-hour utilization
BookingOS
Geolocation-aware booking platform that surfaces the nearest available appointments to prospects, reducing friction and increasing booking conversion. BookingOS routes each visitor to the most relevant location and time slot, improving show rates and simplifying multi-location booking management.
- Geolocation-based location matching
- Real-time availability display across all locations
- Mobile-optimized booking experience
- Typical result: 30% increase in online booking conversion
ScheduleOS
Intelligent staff scheduling and capacity management that aligns team availability with demand patterns across every location. ScheduleOS eliminates overstaffing during slow periods and understaffing during peak demand, reducing labor cost while improving service delivery.
- Demand-driven scheduling recommendations
- Multi-location staff calendar management
- Labor cost optimization and shift planning
- Integrates with existing HR and payroll systems
StaffOS
A standardization and client intelligence platform that ensures every team member delivers a consistent, high-quality experience at every location. StaffOS maintains unified client profiles, treatment histories, and preferences so staff can personalize service regardless of which location a client visits.
- Unified client profiles across all locations
- Treatment history, preferences, and notes accessible to all staff
- Standardized service protocols and training checklists
- Supports franchise consistency at scale
InsightsOS
An automated reporting and analytics dashboard that consolidates performance data across every location into a single, clear view. InsightsOS surfaces revenue trends, retention rates, utilization, and marketing ROI so operators can make faster, more confident decisions.
- Automated daily/weekly/monthly performance reports
- Cross-location revenue and retention benchmarking
- Marketing attribution and CAC tracking
- Executive and location-level dashboards
Who We Serve
Growth Minded works exclusively with multi-location service businesses — primarily fitness studios (yoga, Pilates, cycling, HIIT, martial arts), medical spas, day spas, and salon suites with 3 or more locations. We also support venture-backed fitness and wellness startups preparing to scale.