Course Content
Mastering Growth Program Overview
What to expect as you go.
0/2
Learning Material
Quick start guide
Module 1: Introduction to Growth
Learn the fundamentals of growth and learn how to incorporate growth at your company the right way. We’ll start with defining what growth does and where it sits in the organization, and will show you how to make sure you have the right foundation on which to grow. This module includes digging into attribution and event tracking, data, and analysis and includes a review of the tools you’ll need to ensure success.
0/11
Overview of Growth
Pirate Metrics & the Customer Journey
Why is growth important?
The Way We Build Features Is Often Broken
Growth led product development
Video: The Step Functions of Growth – Sandboxx Case Study
Composition of a Growth Team & Key Players
Case Study – Upside Business Travel Growth Team Structure
Interview – Seamus Leahy (Dropbox, Twitter, Thumbtack, Votion) – how the world’s fastest companies structure and scale growth teams (15:39)
5 Rules for Building Features and Products
Module 1 – Optional Homework
Mastering Growth Series – Foundations of Growth

Congrats on making it this far! For this module’s homework assignment, I’d like for you to complete the following:

  1. Think about your current customer journey and come up with at least one hypothesis that you can run a test against
  2. Write down your hypothesis in a google drive document
  3. Come up with at least the 0-1 step function test and add it to your document
  4. Come up with at least one new acquisition channel (paid or organic) that you have not yet worked with and determine one strategy for getting started with this new acquisition channel. Provide enough details so that you can explain what you are hoping to accomplish to another marketer. Add this to your document.
  5. Share the document with craig@growthminded.co and please provide me with comment privileges
  6. I’ll review and provide feedback within 3 days
Previous
Next