Course Content
Mastering Growth Program Overview
What to expect as you go.
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Learning Material
Quick start guide
Module 1: Introduction to Growth
Learn the fundamentals of growth and learn how to incorporate growth at your company the right way. We’ll start with defining what growth does and where it sits in the organization, and will show you how to make sure you have the right foundation on which to grow. This module includes digging into attribution and event tracking, data, and analysis and includes a review of the tools you’ll need to ensure success.
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Overview of Growth
Pirate Metrics & the Customer Journey
Why is growth important?
The Way We Build Features Is Often Broken
Growth led product development
Video: The Step Functions of Growth – Sandboxx Case Study
Composition of a Growth Team & Key Players
Case Study – Upside Business Travel Growth Team Structure
Interview – Seamus Leahy (Dropbox, Twitter, Thumbtack, Votion) – how the world’s fastest companies structure and scale growth teams (15:39)
5 Rules for Building Features and Products
Module 1 – Optional Homework
Mastering Growth Series – Foundations of Growth

WWhen you join the Mastering Growth Series, you’ll receive written and video based instruction that covers each of our modules. While we recommend that you take the modules in order, they have been build independent of each other so you can parallel track your learnings, have a teammate focus on one module while you focus on another, or skip around as you need based on your companies current pain points.

Projects & Action Items

Growth doesn’t happen in a vacuum – you need to do the work to make it work. As such, we’ve build each module with a module project that includes a set of action items for you to use on your own company. This will ensure that you are using the material from day one.

Relevant, real-world examples

Everything we teach is based on being able to take the concept and apply it’s methodology to your current company and problem set. Examples are based on existing real world scenarios from recent and current companies.

  • How do you start moving on growth if you are at a 2 person startup? How about at a 100 person VC backed company?
  • How do companies like Peloton and TripActions handle customer acquisition?
  • What does AirBnB do to stay top of mind for hosts?
  • How does onboarding differ based on your product usage type?
  • How do you build out your growth team? Who do you leverage within your company?

We have answers to these types of questions – and many, many more – as part of our course.

Actionable steps for each week

Learning growth comes from both strategy and execution. In each module we’ll provide you with the tools you’ll need to move up the learning curve – by having you do the work you need to learn along the way. We’ll give the mic over to growth experts who will share their stories with you so you can get multiple different viewpoints on how companies address growth.

Growth Minded community

We believe that growth is best achieved when a strong foundation exists, and you have a support network built in. With Growth Minded, you won’t be alone in your journey. You’ll have an opportunity to network with other growth experts, Growth Minded community members, other founders, and mentors within our slack group and private community.

Total commitment

It varies, but we generally recommend setting aside at least 4-8 hours per week for 6 weeks. But you can move faster or slower on demand.

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