Course Content
Mastering Growth Program Overview
What to expect as you go.
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Learning Material
Quick start guide
Module 1: Introduction to Growth
Learn the fundamentals of growth and learn how to incorporate growth at your company the right way. We’ll start with defining what growth does and where it sits in the organization, and will show you how to make sure you have the right foundation on which to grow. This module includes digging into attribution and event tracking, data, and analysis and includes a review of the tools you’ll need to ensure success.
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Overview of Growth
Pirate Metrics & the Customer Journey
Why is growth important?
The Way We Build Features Is Often Broken
Growth led product development
Video: The Step Functions of Growth – Sandboxx Case Study
Composition of a Growth Team & Key Players
Case Study – Upside Business Travel Growth Team Structure
Interview – Seamus Leahy (Dropbox, Twitter, Thumbtack, Votion) – how the world’s fastest companies structure and scale growth teams (15:39)
5 Rules for Building Features and Products
Module 1 – Optional Homework
Mastering Growth Series – Foundations of Growth

In this interview, I talked to Seamus Leahy. Seamus’s is one of the leading Growth Engineers in the country, having spent years as a Growth Engineer at companies like Twitter, Dropbox, Thumbtack & Votion. He’s seen many different growth team formations, and walks us through how these companies operate growth at scale.

Here’s a favorite quote of his from this interview:

“One thing I’ve learned about growth is that you have to have relationships with everybody across the company…every product…you are just so embedded in what they are doing”

During this interview Seamus goes into specific setups and scenarios that help ensure maximum growth.

I hope you enjoy this interview!

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