Part of the challenge or working in a field like Growth Marketing is that there is often a lot of focus on customer acquisition (and for good reason), but some of the more nuanced aspects of growth get a lot less coverage in blogs and other public forums. One of those topics is around retention […]
NRR and GRR – no, we’re not talking dogs here Read More »
A common theme I’m seeing in the growth marketing and digital marketing space is the question of when one should go wide versus deep in marketing channels. There are a large number of folks talking about and giving advice on this topic. I won’t mention names, but unfortunately I believe much of this information is
Going wide versus going deep in marketing channels Read More »
If you’d like the slides from my Founder University talk, please fill out the form below and they’ll be auto-emailed to you in PDF format. Thanks!
Founder University – Finding and owning your initial acquisition channels Read More »
I’m a paid subscriber of Lenny Rachitsky’s growth marketing community. Each week he focuses on a main topic and sources inspiration for his content from his community. This week I was happily surprised when I was featured in this article talking about SaaS growth metrics and tracking: https://www.lennysnewsletter.com/p/the-most-important-bottom-up-saas-69d What I’ve seen over the years –
Simple Growth Dashboard Read More »
I was on a really fun podcast as a guest. EP120 – Sandboxx CPO on Product Growth by the Product Talk / Products That Count community. Enjoy!
Product Talk Interview 9/30/2020 Read More »
When running performance marketing campaigns it’s often hard to decide where to start. One way I like to look at this challenge is to use what I call the “cost / intent” matrix. The lower cost channels usually drive lower intent based audiences, meaning you can drive a lot of volume but it’s less likely
Cost vs Intent in digital marketing channels Read More »
During Growth University, we cover a lot of ground in how we look at growth through the lens of both time, budget, resources, and strategy. In week 1, we cover the foundations of growth – things like team structure, an intro to experimentation, how to start measuring growth, and other strategies that will keep us
Growth University – Q & A samples Read More »
I’ve been a product manager for the better part of 15 years now. The early days were spent mostly on agency style builds – clients who needed work done and didn’t know how to approach strategy (or execution for that matter). Later, I did various stints at high growth startups like Red Tricycle, Upside Business
Product Vision Framework Read More »
Ah, statistical significance! It’s something we hear a lot about, but it’s not something we’re all familiar with figuring out on our own. How do we define statistical significance? I went to google to find out how to define it succinctly. Here’s the best explanation I found: “Statistical significance helps quantify whether a result is
Statistical significance in A/B testing (and free calculators to help) Read More »
This post is part of the Growth University curriculum and has been condensed from the original video based format. Core components of a growth framework There are three main components to a growth framework. The focus of this post is on the foundational elements of your model – the financial model. In future posts we’ll
Building a financial model for your startup Read More »
