A common theme I’m seeing in the growth marketing and digital marketing space is the question of when one should go wide versus deep in marketing channels. There are a large number of folks talking about and giving advice on this topic. I won’t mention names, but unfortunately I believe much of this information is …
Going wide versus going deep in marketing channels Read More »
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I’m a paid subscriber of Lenny Rachitsky’s growth marketing community. Each week he focuses on a main topic and sources inspiration for his content from his community. This week I was happily surprised when I was featured in this article talking about SaaS growth metrics and tracking: https://www.lennysnewsletter.com/p/the-most-important-bottom-up-saas-69d What I’ve seen over the years – …
I was on a really fun podcast as a guest. EP120 – Sandboxx CPO on Product Growth by the Product Talk / Products That Count community. Enjoy!
When running performance marketing campaigns it’s often hard to decide where to start. One way I like to look at this challenge is to use what I call the “cost / intent” matrix. The lower cost channels usually drive lower intent based audiences, meaning you can drive a lot of volume but it’s less likely …
During Growth University, we cover a lot of ground in how we look at growth through the lens of both time, budget, resources, and strategy. In week 1, we cover the foundations of growth – things like team structure, an intro to experimentation, how to start measuring growth, and other strategies that will keep us …
I’ve been a product manager for the better part of 15 years now. The early days were spent mostly on agency style builds – clients who needed work done and didn’t know how to approach strategy (or execution for that matter). Later, I did various stints at high growth startups like Red Tricycle, Upside Business …
Ah, statistical significance! It’s something we hear a lot about, but it’s not something we’re all familiar with figuring out on our own. How do we define statistical significance? I went to google to find out how to define it succinctly. Here’s the best explanation I found: “Statistical significance helps quantify whether a result is …
Statistical significance in A/B testing (and free calculators to help) Read More »
This post is part of the Growth University curriculum and has been condensed from the original video based format. Core components of a growth framework There are three main components to a growth framework. The focus of this post is on the foundational elements of your model – the financial model. In future posts we’ll …
Thank you for joining my session! If you liked the content today, you may love Growth University – next cohort starts in late September! Apply below, and use the code PGS to get 10% off. Slides from talk https://bit.ly/PGS-F-SLIDES Growth 101 Course (free)
